SASHA ILYUKHIN is Vice President of Services and Industry 4.0 Solutions for Tetra Pak, based in Denton, TX (USA). As a member of the global senior leadership team for Tetra Pak Services, Mr. Ilyukhin is leading the business of digitally enabled services solutions in North, Central and South America. In this role, he and his team are delivering a complete turnaround of the services business model in Americas through creating, deploying and maintaining outcome based XaaS solutions. Mr. Ilyukhin also serves on several global steering committees tasked with strategy development andorganizational transformation of Tetra Pak Group. Mr. Ilyukhin has been with Tetra Pak for 18 years in a number of leadership roles in Americas and Europe. Before joining Tetra Pak, Mr. Ilyukhinmanaged a research center at Purdue University, with responsibility of developing industrial relations and advancing research in food automation.