Lara’s extensive experience in media includes brands like AOL, Disney, Telegraph and Auto Trader; in strategic roles where data was instrumental in driving digital transformation. At ITV, Lara first built and led its advertising data team; responsible for data partnerships, products, and analytics for advanced advertising. As Director of Data Strategy, Lara and her team lead data and Ai product development, delivering commercial value across the business. Lara also serves on
the board of Ebiquity plc.

Lara regularly speaks at digital media events and contributes to industry thought pieces. She was recognised by DataIQ, TheDrum, and AdWeek. Additionally, Lara supports a number of organisations including Bloom UK, Women in Data and Children of the Mekong.