Deba Sahoo is a SVP and Head of Product for Customer Journeys at Fidelity Investments. He is currently leading a large cross-functional product organization that is focused on simplifying, digitizing and radically transforming the customer and associate experiences for acquiring & servicing Fidelity’s ~22,000+ employer clients in its market leading 401(k) business. His team is leading digital transformation of key customer journeys by re-engineering them and applying new-age technologies (e.g., Digital, Salesforce, AI, NLP, Data Exchange, BPM Orchestration). In his career, he has held various leadership roles in Product, Strategy, Analytics and Technology. He holds an MBA (Honors) from The University of Chicago Booth School of Business and Bachelor of Engineering (Honors) from National Institute of Technology, India.