• Start Time:
  • End Time:
  • Day:
    Day 2


Poorly coordinated content operations are a common issue holding back digital transformation.  This session will discuss:

  • Why content operations are siloed and how to change them.
  • The connection between an integrated customer experience and operational efficiency.
  • The importance of focusing on enterprise-wide content instead of individual websites.
  • How modularity can make content more flexible.
  • The benefits of managing your messages, decisions, and experiences as a stack.

Associated Speakers:

Michael Andrews

Content Strategy Evangelist


Associated Talks:

02:50PM - Day 2

View Presentation: Content’s Role in Digital Transformation

View Full Info