• Start Time:
    02:50PM
  • End Time:
    03:10PM
  • Day:
    Day 2

Talk:

Poorly coordinated content operations are a common issue holding back digital transformation.  This session will discuss:

  • Why content operations are siloed and how to change them.
  • The connection between an integrated customer experience and operational efficiency.
  • The importance of focusing on enterprise-wide content instead of individual websites.
  • How modularity can make content more flexible.
  • The benefits of managing your messages, decisions, and experiences as a stack.

Associated Speakers:

Michael Andrews

Content Strategy Evangelist

Kontent.ai

Associated Talks:

02:50PM - Day 2

View Presentation: Content’s Role in Digital Transformation

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