Presentation: Digital Transformation for a Unified view of the Customer

Talk:

• Examining the explosion of the Customer Data Platform (CDP) and the benefits and opportunities presented through having one unified view of the customer.   
• CX and Trust, discussing the importance of data and security to ensure customer retention.  
• Discussing the digitally connected and informed consumer – Assessing product customization for an engaged consumer.  
• Customer engagement and understanding – ensuring you capture all customer touchpoints across digital platforms to anticipate behaviors, personalize interactions and improve customer stickiness.