- Start Time:10:15AM
- End Time:10:45AM
- Day:Day 2
- Examining the explosion of the Customer Data Platform (CDP) and the benefits and opportunities presented through having one unified view of the customer.
- CX and Trust, discussing the importance of data and security to ensure customer retention.
- Discussing the digitally connected and informed consumer – Assessing product customization for an engaged consumer.
- Customer engagement and understanding – ensuring you capture all customer touchpoints across digital platforms to anticipate behaviors, personalize interactions and improve customer stickiness.
Global Head of Business and Enterprise Applications
10:15AM - Day 2
View Presentation: Digital Transformation for a Unified view of the Customer