• Start Time:
  • End Time:
  • Day:
    Day 2


  • Examining the explosion of the Customer Data Platform (CDP) and the benefits and opportunities presented through having one unified view of the customer.   
  • CX and Trust, discussing the importance of data and security to ensure customer retention.  
  • Discussing the digitally connected and informed consumer – Assessing product customization for an engaged consumer.  
  • Customer engagement and understanding – ensuring you capture all customer touchpoints across digital platforms to anticipate behaviors, personalize interactions and improve customer stickiness.

Associated Speakers:

Parul Saini

Global Head of Business and Enterprise Applications


Associated Talks:

10:15AM - Day 2

View Presentation: Digital Transformation for a Unified view of the Customer

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