Sedef Gavaz is Head of Digital Product at the Natural History Museum. Sedef held roles at global agencies within the WPP & the Omnicom Group. She has experience in consulting for the private and public sectors, from M&G Investments to the Department of Health. More recently, Sedef has been focused on transformational change within organisations, taking on leadership roles as the Head of Digital at the British Council and Interim Chief Digital and Product Officer at NHM.

She is a mentor and coach; she regularly speaks at conferences and interviews for the press. In 2020 her achievements and contributions were recognised as she was named one of the UK’s 400 Women of Year.