James Towle is currently Director for New Business Models at Jaguar Land Rover. He is responsible for the creation and delivery of these new business models; products, features and services that will enhance the customer ownership experience, while also delivering direct revenue into the business.

James has worked at Jaguar Land Rover for over 20 years and held senior management positions in a number of areas of the business including strategy, engineering, quality, manufacturing, marketing and programme management.

He took up his New Business Models role at the start of 2019 which has recently been expanded to cover all new connected customer services, future features over the air and ADAS technologies.