Elika Shahmohammadi

IT Director Digital Consumer Experience & Innovation

Beiersdorf

Biography

Speaking at..

Event Name: Digital Transformation

Presentation Title: Beyond the Hype: A Business-First Approach to AI in Marketing

Date of Presentation: 05/02/2026

Time of Presentation: 2:15 pm

Presentation Stage Name: Human-Centred Approaches to DTX

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