As Director of Data and Analytics for UKTV, Andy is responsible for all elements of the digital customer data journey including digital analytics, management, governance & strategy, ad tech, data science and visualisation, predominantly focused on video on demand platform, UKTV Play.

He has worked in media and advertising for nearly 20 years. He founded the marketing science team at the BBC focusing on strategic analytics, and has also led the marketing science function at PHD UK. In previous roles, he has worked as an economist, strategy consultant and market researcher.