Sabine is driven, passionate, and has a clear vision. And in particular for the topic of providing good customer experience in the digital age. She is able to develop a long-term vision and ensure that it is realized in manageable steps. Small stages and experimentation are used to collect empirical data, which is then used to validate the change or enhancement with customers, staff, and (Devops) teams. With her background in, among other, organizational psychology she keeps in dialog with her consumers in order to meet their needs.