Human-Centred Approaches

Chairpersons welcome and opening remarks.

Generative AI is reshaping industries from finance and healthcare to manufacturing and retail. In this fireside, leaders will share real-world examples of how they are applying GenAI to solve industry-specific challenges, enhance innovation, and deliver measurable business outcomes. The discussion will explore best practices for implementation, strategies for overcoming adoption hurdles, and how to align AI initiatives with broader transformation goals. Attendees will gain cross-industry insights into unlocking opportunities and accelerating digital transformation through generative AI.

Agile transformed how ING delivers. But what comes next? In this keynote, Koen van Muijen explores how ING is moving beyond agile practices towards product thinking and productisation to create greater consumer value, stronger strategic alignment, and innovations with more impact. Discover how organising around digital products, empowering product leaders, and building scalable, consumable solutions can reduce structural dependencies, increase ownership, and accelerate business impact. Packed with practical lessons, this session will challenge your thinking and provide a glimpse into the future of product delivery.

Transformation success has a measurement problem. Deployment milestones get tracked to the decimal, but the thing that actually determines ROI whether people adopt and sustain new ways of working remains invisible until the business case is already eroding. This session breaks down the science of sustained adoption: why usage and support tickets spike at go-live and decay within weeks, which behavioural signals predict long-term value realisation, and how to intervene inside the flow of work rather than after the fact.

Moving AI from promising pilots to enterprise-wide adoption requires more than great technology. Join The Adecco Group’s Chief Data Officer, José Meroño, and Senior Data Scientist, Ignacio Guerra Sevillano, as they share how the organisation transformed its data foundations into measurable business value by embedding AI into its commercial operations. The session explores the governance, operating model and lessons learned from scaling AI across the business, before bringing the journey to life with a live demonstration of Lead.IA. Connected to The Adecco Group’s data lake and currently being migrated to Microsoft Copilot Studio, Lead.IA provides a 360° view of customer accounts and helps drive smarter, more productive customer engagement.

Continuous delivery pipelines are critical for fast-moving digital initiatives, but they must be secure by design. This session explores integrating security into DevOps workflows, including automated testing, vulnerability scanning, and compliance enforcement. Attendees will leave with a blueprint for delivering innovation securely and at speed.

As organisations accelerate their investment in digital platforms and AI, many discover that technology is not the hardest part of transformation – changing behaviour is. André van der Linden shares the journey of transforming the floriculture sector from a traditionally physical marketplace into a connected digital ecosystem through Floriday. Bringing together growers, buyers and technology partners with different priorities, levels of digital maturity and perspectives on change required far more than technology implementation. Reflecting on pivotal moments throughout the transformation, André explores how ongoing stakeholder collaboration and a focus on trust helped overcome resistance and create momentum for adoption. As digital marketplaces evolve toward dynamic pricing, AI-assisted buying and increasingly data-driven decision-making, this session offers practical lessons on the human side of transformation and why adoption remains the ultimate measure of success.

Balancing immediate results with a long-term strategy is key to successful transformation. Participants will explore how to deliver quick wins that build momentum while keeping sight of broader organisational goals. The discussion will cover aligning stakeholders, managing expectations, and maintaining focus during complex change initiatives. Attendees will also discover practical approaches to create a roadmap that balances short-term achievements with sustainable, long-term transformation success.