Agenda 2024


Digital Transformation in Action

09:30 AM - 09:45 AM

Chairperson’s Opening Remarks

  • Chairpersons welcome and opening remarks

Iman Koster

Vice President IT International


09:45 AM - 10:10 AM

Presentation: Intelligent synergy: Amplifying customer service and supply chain resilience with data, analytics and AI

– Unveil the era of Intelligent Synergy where Data, Analytics, and AI converge to redefine Supply Chain resilience and Customer Service excellence. Rodrigo Krasnicki delves into Coca-Cola Europacific’s trailblazing strategy, spotlighting AI’s pivotal role in transforming operations.  

– From enhanced decision-making to smart portfolio management, this session explores practical applications that are setting new standards in operational efficiency and customer satisfaction. 


Rodrigo Krasnicki

Data & Analytics Lead

Coca-Cola Europacific Partners

10:15 AM - 10:45 AM

Presentation: Navigating AI transformation: Practical steps to real value

– Business IT leaders are under pressure to adopt AI fast, but the field and its capabilities are in constant flux. Successful implementation isn’t just about faster, more robust processing power—it’s about harnessing that power in use cases that will make the biggest impact for your enterprise. That means getting beyond product presentations, demos, and portfolio reviews and into conversation about your unique path to outcomes. 

– Join Lenovo leaders as we start with the barriers, get concrete about potential use cases and business value, and explore the practical steps we can take to narrow our AI focus and close the gaps. 


Senior Representative, Lenovo

10:50 AM - 11:20 AM

Presentation: How to rally teams for transformation

– Top tips on running an effective transformation team; discussing topics such as the importance of company culture, maintaining an innovative mindset, and learning how to inform effectively across various departments.

– Knowing the actionable steps to take when connecting teams, by bridging communication and educational gaps.


Sophie Maddison

Change Management Director


11:20 AM - 11:50 AM

Networking Break

11:50 AM - 12:30 PM

Panel: The evolution of emerging technologies to advance digital transformation

– Which emerging technologies are disrupting the digital transformation journey such as AI, ML, ChatGPT, IoT, 5G, Blockchain, cloud, AR/VR, and so on.

– How can we best integrate such technologies into all aspects of business operations e.g. Customer Experience (CX), road mapping, and data-driven strategies?


Rik Goslinga

Senior Director Enterprise Customer Success Europe and Australia


12:35 PM - 12:55 PM

Presentation: Making your digital transformation stick: Evolving your teams from a fixed to a continual improvement mindset

– All too often digital transformation attempts fail or need to be repeated in a few years.

– While organizations often diligently implement new technologies and processes, they often apply the same fixed mindset to these changes. The result – diminished ROI on transformation initiatives, resulting in another large transformation investment in a few years.

– I’ll share lessons learned on how to evolve your culture from a fixed mindset to one of continual improvement.


Senior Representative, Yuma

12:55 PM - 1:55 PM

Lunch Break

1:55 PM - 2:35 PM

Panel: The shift from Customer Experience to Human Experience: How can we go the extra mile?

– Workforce transformation and the impact of digital transformation.

– Human skills in a world of digital & AI; the shift towards human centricity, what this looks like and why it has grown.

– The importance of a lifelong learning mindset and what it means.

– European Union policy and projects to enable the transformation to a digital society.


Suzanne Galletly

Digital Skills Director



Hiliana Fienieg

Global Director Digital & eCommerce - Retail Brand Solutions

Former Avery Dennison

2:40 PM - 3:00 PM

Presentation: Adopting mobile technologies and unified communications to boost your business processes

– Learn more about the tools you can implement to make real-time interactions around the clock with customers easier.

– Refine your existing security/privacy policies, user experience, customer insights and therefore productivity and ROI with better use of mobile technologies, such as user-centric apps, collaboration tools, and improved mobile data platforms.


Senior Representative, CBI

3:05 PM - 3:15 PM

Presentation: DevOps automation and value stream management

– A discussion around DevOps automation and Value Stream Management; how to achieve overall efficiency, collaboration, and success of software development and delivery processes in organizations.

– Attaining faster, more reliable releases while aligning development efforts with business goals.


Senior Representative, Yenlo

3:15 PM - 3:45 PM

Networking Break

3:45 PM - 4:15 PM

Presentation: Multi-cloud utilisation to achieve greater revenue growth

– The various advantages of utilising multi-cloud environments to help track costs and usage, migrate workloads, and modernise infrastructures.

– Techniques on how to improve disaster recovery and productivity levels with seamless communication.


Benjamin Blaauw

Head of Development Automation



Erik Beverlo

Director Process Automation & Digitalisation


4:20 PM - 4:50 PM

Presentation: TBC


Helal Nouri

Head of Integration Services


4:55 PM - 5:35 PM

Panel: What does a successful digital transformation roadmap look like?

– Vital considerations when deploying a step-by-step digital transformation roadmap; going back to basics when assessing data, teams, and objectives.

– Agile methodology frameworks which can be used to regularly analyse progress.

– Cross-functional collaboration approaches to ensure that everyone is in line with the same common goals.


Arjo van Oosten

Senior Vice President, Digital Transformation



Radek Pluhar

Group Chief Executive Officer

Home Credit International


Marco Eijsackers

Head of CIO Office - Tech Strategy & Transformation



Joshan Meenowa

Data & Analytics Director

Former Mars PetCare

5:35 PM

Chairperson's Closing Remarks


Haider Alleg

General Partner

Allegory Capital


Human-centred Approaches to DTX

10:00 AM - 10:15 AM

Chairperson’s Opening Remarks

  • Chairpersons welcome and opening remarks

Eva Groen

Agile Transformation & Professional Coach


10:15 AM - 10:45 AM

Presentation: Leading beyond boundaries: Unveiling the influential traits of change management in transformational leadership


Rosanna Amico

Transformation Director

10:50 AM - 11:00 AM

Presentation: Ensuring effective change management in the current landscape

– Important factors to consider when bringing about change to your organisation; for instance, cultural and economic impacts, implementing workplace champions to drive certain behaviours, and highlighting the importance of a flexible working culture.

– Looking at ways to understand the needs of all teams before change management is executed, and addressing exactly why such changes need to be made.


Senior Representative, Yenlo

11:00 AM - 11:30 AM

Networking Break

11:30 AM - 12:10 PM

Panel: How to innovate, motivate, and cultivate teams with systematic company-wide shifts

– Ensuring that all teams are fully equipped and confident enough to keep up with the ever-changing landscape.

– Reshaping the business by making future-proof decisions, keeping up with competitors, and championing operational excellence.   

– Performing agile transformation strategies to optimise teams and departments, teaching them to look through a different lens for effective change management. 


Bianca Griffioen

Transformation Lead

Ministry of Justice


Melda Hamarat

Global Head of E-commerce



Maria Zelkovskaya

Transformation Director, Insights & Analytics, Cycles & Procurement, HQ Global


12:15 PM - 12:25 PM

Presentation: What makes an influential change management leader?

– Remaining competitive and relevant in an increasingly digital world, being open to restructuring processes and resistant to change.

– Building a culture of disruptive innovation, investing in the right people and keeping them engaged.

– Listening more and talking less to bridge training or communication gaps, encouraging a two-way feedback system.

12:30 PM - 1:00 PM

Presentation: Accelerated digital transformation

– ABB’s Core Platform journey drove “good to great” capability-led modernization with agility and product centric, iterative and business-led delivery.

– Boosted by the #ABBAccelerator series the journey energized the IT teams, propelled AI use cases and cultivated an industry-leading partner ecosystem.


Peter Alkema

Head of Enterprise & Technology Architecture


1:00 PM - 2:00 PM

Lunch Break

2:00 PM - 2:30 PM

Presentation: Transforming customer engagement: Elevating human experience through digital innovation

– In the era of digital transformation, the focus on enhancing human experience within customer engagement is paramount. This session delves into strategies and methodologies that leverage technology to create meaningful and personalized interactions with customers. 

– Participants will explore how organizations can integrate digital tools, such as AI, data analytics, and omnichannel platforms, to understand and respond to customer needs effectively.  

– By emphasizing human-centric design principles and leveraging data-driven insights, businesses can elevate customer engagement to new heights, fostering stronger relationships and driving sustainable growth.  

2:35 PM - 2:55 PM

Presentation: Reflections on the changing face and future of digital transformation

– More emphasis on wireless technologies such as 6G to enhance personalised customer experiences, using both humans and technology. 

– Quantum computing to solve complex challenges and optimise processes across industries, such as healthcare, financial institutions, and global shipping companies. 

– Better connections between software and hardware with IoT connected devices. 

3:00 PM - 3:30 PM

Presentation: Managing capabilities and business processes with enterprise architecture

– As a business grows and IT/software systems become more complex with tech sprawl, the organization needs to decide how to manage its technology stack effectively, while still being nimble/agile to support the business needs. 

– How do we provide an overview of the enterprise technology landscape to decide on which areas to invest in? 

– How do we ensure that we are not implementing solutions multiple times? 

– How do we compare our technology stack with the industry? 


Ceren Arigil

Head of Product – Order Promise and Allocation


3:30 PM

Chairperson's Closing Remarks